When we launched WhateSIM CM, the goal was straightforward: give partners a clean, reliable way to resell eSIM connectivity under their own brand. It worked. Partners signed up, integrations went live, and revenue started flowing. But as the network grew, so did the complexity — and the original platform wasn't built for what CM was becoming.
Over the past year, we've listened to hundreds of partner conversations. The feedback was consistent: the dashboard needed to be faster, commission structures needed to support multi-tier networks, and the API needed to do more. CM 2.0 is our answer to all of it — a ground-up redesign of the partner experience, built for the scale and sophistication that our network demands today.
Why we rebuilt WhateSIM CM
The original CM platform served its purpose well for early adopters. But as partners started building sub-reseller networks, managing teams across multiple regions, and handling thousands of monthly transactions, the cracks became visible. Page loads slowed under heavy data. Commission calculations required manual intervention for anything beyond a flat percentage. And partners who wanted to integrate CM into their own systems were limited to a handful of basic endpoints.
We could have patched the existing system. Instead, we chose to rebuild. CM 2.0 shares almost no frontend code with its predecessor. The backend has been re-architected around event-driven microservices, which means every action — from a new sale to a commission payout — flows through a pipeline that's auditable, extensible, and fast.
Redesigned partner dashboard
The new dashboard is the most visible change. Every screen has been redesigned with a focus on clarity and speed. The home view now surfaces the metrics that matter most — today's sales, active subscribers, pending payouts — without requiring partners to dig through nested menus.
Real-time analytics replace the batch-processed reports of the previous version. Sales data, activation rates, and revenue breakdowns update as events happen, not on a 15-minute delay. For partners managing high-volume storefronts, this is the difference between reacting to trends and watching them after the fact.
Multi-currency support is now native. Partners operating across different markets can view earnings, set prices, and track commissions in their local currency. Exchange rates are applied at the point of transaction and locked, eliminating the reconciliation headaches that plagued cross-border operations on CM 1.0.
CM 2.0 isn't just a dashboard update — it's a new operating system for partner-driven eSIM distribution. Every design decision was informed by the partners who use it daily.
Automated commission splitting
This is the feature our largest partners asked for most. In CM 1.0, commissions were calculated at a single level: partner sells, partner earns. That model breaks down the moment a partner recruits sub-resellers, or when a master distributor needs to split revenue across regional agents.
CM 2.0 introduces configurable multi-tier commission rules. Partners can define up to five levels of commission splitting, with percentage or fixed-amount allocations at each tier. Rules can be set globally or overridden per product, per region, or per individual sub-partner. The system calculates splits automatically on every transaction and queues payouts accordingly.
Instant payouts are now available for partners who meet verification thresholds. Instead of waiting for monthly settlement cycles, verified partners can trigger payouts on demand — with funds arriving within 24 hours to their designated account. For smaller partners, the standard weekly payout cycle remains, but with full visibility into pending amounts and projected settlement dates.
New API endpoints
The CM 2.0 API has been expanded from 12 endpoints to over 40, covering every operation that was previously only available through the dashboard. This matters because a growing number of our partners don't use the dashboard at all — they've built CM into their own platforms, CRMs, and booking engines.
Bulk provisioning is the headline addition. Partners can now submit batches of up to 500 eSIM activations in a single API call, with async processing and webhook callbacks on completion. For event organizers provisioning connectivity for conference attendees, or travel agencies preparing group bookings, this eliminates the one-by-one activation bottleneck entirely.
- POST /v2/esims/bulk-provision: Activate up to 500 eSIMs in a single request with async status tracking.
- POST /v2/webhooks/subscribe: Register webhook listeners for sale, activation, expiry, and payout events.
- POST /v2/partners/onboard: Programmatically create and configure sub-partner accounts with commission rules.
- GET /v2/analytics/realtime: Stream live sales and activation metrics for dashboard integrations.
- PUT /v2/storefront/config: Update white-label storefront settings including branding, pricing, and product catalog.
Webhook events are the other major API addition. Partners can now subscribe to real-time event notifications — new sale, eSIM activated, eSIM expired, commission earned, payout completed — and route them into their own systems. No more polling. No more scheduled syncs. The data arrives the moment the event occurs.
White-label improvements
White-labeling was always a core feature of CM, but the customization options were limited to logo, colors, and a few text fields. CM 2.0 treats the white-label storefront as a fully configurable product. Partners can now customize page layouts, product card designs, checkout flows, and confirmation screens without writing code — using a visual editor built into the dashboard.
Branded QR codes are a small but meaningful addition. Instead of generic QR codes for eSIM installation, partners can now generate QR codes that carry their own branding — logo in the center, brand colors in the pattern. For partners who distribute physical cards at hotel front desks or conference registration tables, this reinforces brand presence at a critical touchpoint.
Migration path for existing partners
We designed the migration to be seamless. Existing CM partners don't need to re-integrate or rebuild anything. All current API endpoints continue to work under a compatibility layer, and dashboard accounts carry over automatically with full data history. Partners will see the new interface the next time they log in, with a guided walkthrough highlighting what's changed.
For partners using the v1 API, we'll maintain backward compatibility for 12 months. During that period, both v1 and v2 endpoints will be active, giving development teams ample time to migrate at their own pace. Updated SDKs are available for JavaScript, Python, PHP, and Go, along with a comprehensive migration guide in our developer documentation.
What's coming next
CM 2.0 is a foundation, not a finish line. Over the coming quarters, we're rolling out advanced analytics with predictive demand forecasting, a partner marketplace where resellers can discover and connect with each other, and deeper integrations with popular CRM and booking platforms including Salesforce, HubSpot, and Booking.com's affiliate network.
We're also investing in self-service onboarding tools that will let new partners go from sign-up to first sale in under an hour — including automated compliance checks, instant API key provisioning, and pre-built storefront templates that work out of the box.
The partner network is the engine of WhateSIM's growth. CM 2.0 is how we make sure that engine runs faster, scales further, and delivers more value to every partner in the ecosystem. If you're an existing partner, log in and explore the new dashboard. If you've been considering joining the network, there's never been a better time to start.