Reports & Research

Data on the Connected
Travel Economy

Original research, industry analysis, and market data on global eSIM adoption, travel connectivity behavior, and the embedded connectivity opportunity for travel businesses.

Latest Report

State of Travel Connectivity 2026

Surveying 2,400 international travelers and 380 travel businesses across 42 countries on connectivity behavior, spend, and purchasing decisions.

2,400
Travelers surveyed
42
Countries covered
Q1
2026 data
38
Page deep-dive
78%
Travelers frustrated by roaming costs
500M+
eSIM devices active globally (2025)
3.2×
eSIM growth vs physical SIM (2023–2025)
$8.4B
Travel eSIM market size by 2028

Research & Whitepapers

Browse our full library of research on travel connectivity, eSIM adoption, and the business of embedded connectivity.

Industry Report

The Hotel Connectivity Gap: Why 68% of International Guests Are Frustrated

Research into how connectivity friction affects hotel NPS, repeat bookings, and review scores — and what properties can do about it.

Whitepaper

Embedded Connectivity: The Next Revenue Layer for Online Travel Agencies

A framework for OTAs looking to add connectivity as a product — including pricing strategy, supplier selection, and conversion benchmarks.

Data Report

eSIM Adoption Benchmarks: Partner Conversion Data Across 12 Verticals

Anonymized conversion data from WhateSIM partners across hotel, OTA, MICE, tour, and Airbnb verticals. Benchmark your performance.

Whitepaper

The MICE Connectivity Problem: How Event Organizers Can Serve 40+ Countries at Once

A practical guide for MICE professionals on managing connectivity for multi-national delegates — including bulk eSIM provisioning and logistics.

Industry Report
Coming Q2 2026

State of WhatsApp Commerce in Travel: Conversion Benchmarks & Channel Strategy

How travel businesses are using WhatsApp as a commerce channel for eSIM sales, booking confirmations, and guest engagement.

Data Report
Coming Q2 2026

Global eSIM Coverage Index 2026: Which Destinations Have the Best Connectivity

A destination-by-destination analysis of eSIM network quality, average speeds, and reliability across 190+ countries.

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